BRANDING FUN

A sprinkle of freelance work and passion projects that I feel give a good example of my skillset and passion for building brand stories.

1/4

SOL

Brand identity / illustration / social direction

THE OBJECTIVE

Create a concept for a new boutique hotel in Byron Bay, Australia.

THE SOLUTION

A sustainable hotel guided by nature and focused on balance. Tucked away in the mountains is this down-to-earth luxury experience.

Embracing holiday memories and the natural surroundings of the hotel, all elements of this brand identity seek to capture the essence of SOL.

2/4

SUNDAYS

Brand identity / Web design / social direction / packaging

THE OBJECTIVE

Create a concept for a new skincare brand launching face sheet masks.

THE SOLUTION

A playful take on simple product. Sundays captures the nostalgic act of spending the last day of your week in relaxation. Pairing the retro lock up with strong photography, we crafted a

well-considered brand identity that captures the playfulness of the brand with the simplicity of the product.

3/4

AMÉLIE FLEUR

Brand identity / Web design / social direction

THE OBJECTIVE

Create a concept for a personal brand for digital management services.

THE SOLUTION

A personal touch in a world full of noise. With the moving online landscape in mind, Amélie Fleur offers a holistic approach to digital management made for today’s brands. Combining her modern day offering with her tailored and carefully crafted personal style we designed a brand identity to authentically represent Amélie, and explored how this would look digitally.

4/4